direct marketing
Direct marketing is about having a one-to-one communication
with your customer or prospect; direct mail is the most common
way.
However, there are many other options, such as newsletters,
fax, voicemail, text, exhibitions, leaflets, CDs, DVDs, inserts
...
We can help you select the right tools for your business,
and manage the acquisition and development of customer data.
In fact, we can execute the whole project, from concept development
to delivery.
Direct marketing is an important tool for the shoestring
marketer, as waste can be minimised through the careful management
of customer data. |