Marketing Tool: On-line Advertising
Marketing Tactic: Google Pay-per-click Advert.
Client: Victor Boats/Musto Performance Skiff
There is no point in having a website nobody knows about. Of course you should refer to your website in all the usual ways such as on your business card, letterhead, adverts and so on but you also need to make your site visible to those who start looking for you on-line.
Marketing on a Shoestring works to make sure that clients sites are listed by the search engines but buying space on the search engines can also be highly effective.
The image below shows how the Devoti and Musto Performance Skiff sites are listed by Google (arrowed in red) but also the on-line-ad (arrowed in blue).
The on-line ad is only chargeable when a prospect clicks on it and the cost can be capped on a daily basis so costs cannot get out of control.
Pay per click advertising can be a great short term solution to get traffic to a new site whilst waiting for listings and can also be used to attract visitors using search keywords that your site will not get listed under.
Marketing on a Shoestring can take care of the development and placement of the ad and will work with you to set a budget and agree the appropriate key words.