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Marketing Tool: Market Research

Marketing Tactic: Desk Research

Client: VENOM RIBs

As a new business start-up VENOM RIBs has it all to do, they had developed a great product concept which was nearing production but had no company name or marketing support in place.

This was when Marketing on a Shoestring got involved. Working from the client brief we researched the market to identify a company name.

The brief set out the parameters so we set about developing a range of concepts for consideration.

All concepts were first filtered against the Companies House database and if there was a clash we established if the other organisation was a competitive clash.

We also researched within their competition base to understand the style and flavour of their competitors so that the final solution was something that fitted the brief, communicated the spirit of the product and was unique.

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