Marketing Tool: Company Identity

Marketing Tactic: Building

Client: Lapel Mens Hire

When Lapel Mens Hire engaged Marketing on a Shoestring they already had a company logo that they were happy with and in which they had already made significant investment in, on signage, vans, stock etc so there was no question of changing it.

However, Lapel were looking to create a slightly more eye catching identity in their marketing.

With their business the waistcoat is often the most colourful and personal item that the groom wears so it made perfect sense to use that to be the building block of the ID.

Marketing on a Shoestring photographed a range of the waistcoats and then used them in the marketing materials of Lapel to enhance their company ID.

Below is a montage of their marketing materials showing how the ID has been developed using the waistcoats as a signature for the company.