Marketing Tool: Company Identity

Marketing Tactic: Creation

Client: VENOM RIBs

As a new business start-up VENOM RIBs has it all to do, they had developed a great product concept which was nearing production but had no company identity.

This was when Marketing on a Shoestring got involved. Working from the client brief we researched the market to identify a company name and then to develop an identity to fit with the name and the product.

The brief set out the parameters so we set about developing a range of concepts for consideration.

The company identity needed to be able to be easily reproduced on the product and to be simple enough to be spotted in photos and at a distance.

Marketing on a Shoestring selected standard Pantone colours and defined a font set such that the VENOM logo will always be consistently reproduced.