Marketing Tool: Public Relations

Marketing Tactic: Feature Placement

Client: Victor Boats/Musto Performance Skiff

Marketing on a Shoestring worked with Devoti to gain excellent feature coverage of the Musto Performance Skiff. Devoti arranged for double Olympic medallist Simon Hiscocks to complete in the World Championships.

Marketing on a Shoestring spotted a great PR opportunity and asked Simon to keep a daily diary of his experiences during the event.

This diary was then edited by Marketing on a Shoestring and combined with photos taken at the event and submitted to a key title. They then published the story (over three pages almost un-edited) alongside four photos.

The diary is also published on-line.