Marketing Tool: Public Relations

Marketing Tactic: Picture Placement

Client: Victor Boats/Musto Performance Skiff

Marketing on a Shoestring worked with Devoti to gain excellent picture coverage of the Musto Performance Skiff.

Devoti event support teams are also excellent photographers so Marketing on a Shoestring requested that Devoti submit royalty free images to the key titles allowing them to use their images as they required to support their editorial needs.

This has lead to a photograph of the Musto Skiff appearing in most of the key titles issues over the last 12 months.

An example is below.